About

Corefirst was born from the belief that fitness should seamlessly integrate into your life, empowering you to prioritize health without compromising your busy schedule. What started as a simple idea has grown into a global community of individuals dedicated to transforming their bodies and lives through innovative, resistance-enhanced Pilates.

From our humble beginnings to becoming a recognized name in the fitness world, Corefirst represents resilience, dedication, and strength. Our tools and programs are designed to help you navigate life’s demands while staying committed to your health and wellness journey.

At Corefirst, our mission is to elevate your "why"—the deeper reason you strive for health—and create an experience where every movement is filled with purpose and grace. Rooted in inclusivity, we ensure that everyone, regardless of background or fitness level, can access the transformative benefits of resistance-based Pilates.

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We're on a mission to bring pilates to the people and shake the industry to its core.

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Our Founder
Fueled by action. Ignited by Movement.

Jeff Huling

Jeff Huling, a visionary in the world of fitness innovation, has a knack for turning simple ideas into global sensations. As the co-creator of the TRX Rip Trainer and the Nautilus Glute Drive, he transformed garage-born ideas into products with over $25 Million in global sales. His knack for blending traditional techniques with modern design is evident in his every creation.

As the CEO and Co-Founder of Corefirst, Jeffrey's vision drives the brand's commitment to revolutionizing Pilates. Outside the realm of business, Jeffrey cherishes the vibrant life Denver, Colorado, has to offer. Whether it's exploring the Rockies or engaging with the local fitness community, he's deeply rooted in the ethos of the city he calls home.